about
Creagenzia
(from create, creative, creativity and agenzia, agency) is a venture to facilitate creative processes. The outcome can manifest as a product, a structure, a concept, an image etc…Results can be perceived as exceptionally creative and inspiring, or maybe they just make a handy solution for a particular problem.
Creativity is a versatile human quality made available purely by motivation. It can therefore never be substituted with specialization, discipline and rigid directives.
SIVA: Creagenzia has developed a structured approach that encompasses 4 stages for a full project cycle:
- Situation (analysis of problem, question)
- Idea (conception of a solution)
- Vision (road map, plan, strategy)
- Action (execution, accomplishment)
In our understanding ‘Creativity’ encompasses the entire process that is sparked off by a burning problem. Our definition therefore goes somewhat beyond the common use of the term which is mostly associated with a ‘gestational act’, an artistic performance or a piece of artwork.
A creative process usually begins with the inquiry into the core issue and all of its implications (analysis of the problem). Further evaluation of the findings will result in a long listing of all possible solutions (brainstorming, idea generation) and a subsequent validation narrows down all these options to a single most promising solution (decision making). By now we have gained a good overview (S: the bigger picture) and we have a identified a potential solution (I) to the problem. During the next phase we develop a clear vision (V)with all the objectives (the mission) and a refined action plan (A: strategy, road map). Finally we execute this plan and follow through towards accomplishment.
Through this universally applicable and structured approach, Creagenzia has achieved a very impressive success rate in a variety of projects and fields.
Basically it can be stated that everybody is creative and a creator by nature. We all think, act upon our thougts, and to reap the results from our actions. Once we are clear about two main constituents (coordinates) of a given situation – where we want to reach (the objectives, the outcome) and where we are now (complete understanding of our current situation) – it becomes quite easy to figure out what steps need to be taken or which direction to be chosen to get there. Sometimes the difficulty just lies in our own entanglement with a certain situation. Too much involvement with a problem can result in a narrowed perception of its constituents. Therefore we need to rise over our immediate concern, leave our subjective point of view and rise to a higher vantage point in order to perceive the reality of a bigger context. figuratively speaking we need to ascend to greater heights to view the landscape below and to see the potentials that are available on the far horizons in the various directions. We are then able to work out a road map that can lead us to the desired destination when we get back to our ground position.
Creagenzia can assist in this process by acting as a neutral mediator between the concern and the concerned. We can provide valuable insight into any case by contributing our unprejudiced curiosity, unbiased POV and objective critical faculties.
Creagenzia offers multidisciplinary services in: problem analysis, research, assessment, ideas, inspiration, concepts, visualization, creation and project management (communication, text, multimedia, web-development), marketing (on- and offline), branding, image building, event creation, coaching and consultancy.
Creagenzia is very flexible and can either commit as a full service agency or as contributor towards sub projects. Scalability is one of our strengths. Our extensive experience and expertise as well as our network of qualified associates allows us to perform on any scale per your requirements. Our committed and highly enthusiastic approach as well as our fair pricing on the base of a negotiable all inclusive agreement guarantees for transparency and a mutually enjoyable cooperation.
If you have any queries or want to get into an exchange of brains – please get in touch with us through the contact form.